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“互聯網+”助力旅游創新:讓百姓都能出去看看

日期:2015-08-08

近日,國務院總理李克強主持召開國務院常務會議。會議認為,通過改革創新促進旅游投資和消費,對于推動現代服務業發展,增加就業和居民收入,提升人民生活品質,具有重要意義。
經過30多年發展,我國國內旅游市場規模和出境旅游消費量均居全球前列,而且保持高速而持續增長的趨勢。但旅游業的發展還面臨一些瓶頸。比如,旅游供需矛盾突出,呈現供不應求的狀況;基礎設施投入不足,跟不上旅游發展需要;缺乏相應的保障措施和條件,潛在的旅游需求難以轉化為現實的旅游消費等。
因此,此次會議提出要求,通過改革創新促進旅游投資和消費。比如,改善旅游消費環境,支持加強中西部地區支線機場、連通景區道路、停車場、旅游廁所等建設;發展個性化、特色化鄉村旅游,支持大學畢業生、返鄉農民工等通過鄉村旅游自主創業;加大政府投入,調動社會力量,鼓勵采取PPP等模式投資建設和運營旅游項目;挖掘旅游消費新熱點。
旅游產業因其相關產業鏈較長,逐漸成為經濟結構轉型政策重要著力點。據有關部門測定,旅游業拉動的相關行業達110個,對住宿業的貢獻率超過90%,對民航客運的貢獻率超過80%,對文化娛樂業的貢獻率50%,對餐飲業、零售業的貢獻率超過40%。
現在是大眾旅游時代,發展旅游新產品、挖掘旅游消費新熱點,要充分考慮人們需求的多元化和個性化。此次國務院常務會議對旅游業提出創新的要求,都是旅游業開發的潛在增長點。比如,放寬在線度假租賃、旅游租車等“互聯網+”新業態的準入和經營許可,發展旅游商品創意研發和旅游裝備制造,發展老年旅游、研學旅行、健康旅游和郵輪經濟等。
旅游業具有巨大的經濟帶動力,“互聯網+”則是一種先進生產力的代表,二者理應相互結合。“互聯網+旅游”,這是對旅游業創新的一個推動。在這樣的互聯網思維下,景區和旅行社搭建信息平臺,有效進行資源配置,通過大數據為游客提供更多的服務。而游客也會綜合考慮自己的安排,減少傳統旅游中的繁瑣環節。這將有效提高旅游業的整體水平。
適應經濟新常態,打造現代旅游產業“升級版”,須把穩健的改革措施和創新思維落實到旅游業的方方面面。政府要不斷通過實實在在的政策鼓勵旅游業的發展,改善旅游消費環境。世界那么大,一定讓老百姓都能去看一看。

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